ALJ (S) Pte Ltd · Est. 2004

TRUSTED
ACROSS
Southeast
ASIA

From chilli sauces to toys, baby products to stationery — we distribute quality brands to retailers, supermarkets, and corporate buyers in 4 markets across the region.

420+ Shipments since 2021
4 SE Asian Markets
20+ Years in operation
ALJ consumer products distribution
ALJ product range
ALJ product catalogue
ALJ distribution operations
4 Product Categories

Four
Categories

See All Products →
Chilli sauces and condiments
🌶️

Food & Condiments

Chilli sauces, condiments, and related food products. Manufacturer, distributor, and exporter across Southeast Asia.

Browse Range →
Toys and games for children
🧸

Toys

A wide range of quality toys and games distributed to major retailers and toy stores across the region.

Browse Range →
Baby care and infant products
🍼

Baby Products

Trusted infant and baby care products supplied to supermarkets, pharmacies, and baby specialty retailers.

Browse Range →
Stationery and office supplies
✏️

Stationery

Quality stationery and writing supplies distributed to retail chains, corporate buyers, and educational institutions.

Browse Range →

Regional Footprint

Part of the
ALJ Group

With operations spanning 4 countries and over 420 import shipments since 2021, ALJ (S) is your regional distribution partner.

🇸🇬 Singapore
🇲🇾 Malaysia
🇮🇩 Indonesia
🇵🇭 Philippines
420
+ Import Shipments
Since 2021

Trusted by retailers · Certified · Compliant

Halal Certified
ACRA Registered
Partner A
Partner B
Partner C
Partner D

About ALJ (S) Pte Ltd

BUILT FOR
DISTRIBUTION.
WIRED FOR
GROWTH.

Founded in 2004 and headquartered at Chai Chee Lane, Singapore, ALJ (S) Pte Ltd is a manufacturer, distributor and exporter of consumer products operating under the broader ALJ Group across Singapore, Malaysia, Indonesia, and the Philippines. With a paid-up capital of SGD 1.3 million and an active import supply chain sourcing from India and beyond, we deliver quality brands to the shelves that matter.

Work With Us →
ALJ (S) Pte Ltd operations at Chai Chee Lane Singapore
514 Chai Chee Lane, Singapore

LET'S GROW
TOGETHER

Whether you're a supermarket buyer, retail chain, or corporate client — we have the products, the logistics, and the regional reach to deliver.

Contact Our Sales Team →

Our
Product
Range

Browse our full catalogue by category and send an enquiry directly to our sales team.

📦
Wholesale
& Bulk
Supply
Premium Chilli Sauce Food

Premium Chilli Sauce

Halal-certified chilli sauce with authentic Southeast Asian flavour profile. Available in bulk and retail packs.

Sambal Chilli Paste Food

Sambal Chilli Paste

Traditional sambal paste in various heat levels. Suitable for foodservice and retail distribution.

Condiment Range Food

Condiment Range

Full condiment line including chilli, garlic, and specialty sauces. Exported across SE Asia.

Educational Toy Set Toys

Educational Toy Sets

Age-appropriate educational toys for toddlers to primary-school children. Safety-tested, retail-ready.

Outdoor Activity Toys Toys

Outdoor Activity Toys

Active play products for outdoor and garden use. Popular lines for hypermarkets and toy retailers.

Baby Care Essentials Baby

Baby Care Essentials

Infant skincare, feeding accessories, and nursery essentials. Distributed to pharmacies and baby boutiques.

Infant Feeding Range Baby

Infant Feeding Range

BPA-free bottles, teats, and feeding accessories. Suitable for supermarket and pharmacy distribution.

Writing Instruments Stationery

Writing Instruments

Pens, pencils, and markers for retail, corporate gifting, and institutional buyers across Southeast Asia.

Office Stationery Set Stationery

Office Stationery Sets

Complete office stationery bundles for corporate procurement and bulk institutional supply.

Brand Partners We Distribute

Brand A
Brand B
Brand C
Brand D
Brand E

Looking for Bulk or
Private-Label Supply?

We work with retailers, supermarkets, and corporate buyers on custom volume orders and private-label arrangements.

Get in Touch →

Distribution
& Services

From Singapore's Chai Chee hub to supermarket shelves across four countries — we handle the full distribution chain.

Three
Service Pillars

🛒

E-Commerce Fulfilment

Following our March 2025 SSIC update, we now offer end-to-end e-commerce fulfilment for consumer goods brands looking to sell online across Southeast Asia.

Multi-platform channel support Pick, pack and last-mile delivery Southeast Asia market entry
🤝

Corporate & Direct Sales

Custom supply arrangements for corporate procurement teams, institutional buyers, and direct-to-business clients requiring consistent volume supply.

Dedicated account management Custom product bundling Contract supply agreements

How We Work

01

Enquiry

Submit your product interest and volume requirements via our contact form or call us directly at +65 6442 4319.

02

Quotation

Our sales team reviews your requirements and sends a competitive wholesale quotation within 2 business days.

03

Delivery

Products are dispatched from our Singapore warehouse to your specified delivery location — regionally or locally.

"

"ALJ (S) has been a reliable distribution partner for our brand across Singapore and Malaysia. Their logistics capability and product knowledge make them a standout in the regional FMCG space."

— Retail Buyer, Major Singapore Supermarket Chain

// Placeholder testimonial — to be replaced with verified client quote

PARTNER
WITH ALJ

Join the retailers, supermarkets, and corporate buyers who trust ALJ (S) for consistent, regionally connected supply.

Start a Conversation →

About ALJ (S) Pte Ltd · UEN 200410174W

TWENTY YEARS
OF REGIONAL
DISTRIBUTION

ALJ (S) Pte Ltd was incorporated in 2004 and operates under the ALJ Group with regional presence across Singapore, Malaysia, Indonesia, and the Philippines. With paid-up capital of SGD 1.3 million and a structured team of sales, merchandising, and operations professionals, we serve the full spectrum of consumer goods distribution — from factory gate to supermarket shelf.

In March 2025, we formally expanded our principal activity to include E-Commerce, reflecting our strategic investment in digital distribution channels across Southeast Asia. We are actively hiring across sales, merchandising, and operations — a signal of our continued growth trajectory.

Leadership

👤

Jane Tan

Director / General Manager

ALJ (S) Pte Ltd Singapore operations

514 CHAI CHEE LANE #04-02, SINGAPORE 469029

20
+ Years in Operation
420
+ Shipments Handled
4
SE Asian Markets

GET IN TOUCH

Our sales team is ready to discuss your wholesale and distribution requirements. Mon–Fri, 08:00–17:00.

Send an Enquiry

By submitting this form you consent to ALJ (S) Pte Ltd processing your data in accordance with Singapore's PDPA.

Contact Details

📞
📍

Address

514 Chai Chee Lane #04-02
Singapore 469029

🕐

Business Hours

Monday – Friday
08:00 – 17:00
Closed Weekends

🌐

Website

alj.com.sg

Prefer to Call?

Our sales team is available Mon–Fri, 08:00–17:00 SGT.

📞 +65 6442 4319
📍 514 Chai Chee Lane #04-02 Singapore 469029 · Google Maps embed — API key required Open in Google Maps →
📞 Call Us Request a Quote
This is a design mockup created by Uniqode Creative for demonstration purposes only. It does not represent the actual company or its services.